Galxe 2024 Ecosystem & Marketing Growth Budget Proposal
Abstract
This proposal outlines the allocation and management of the 750k GAL tokens budget for the year 2024, focusing on advancing Galxe’s growth and sustainability. The budget is strategically divided into four primary categories: Conferences and Events, General Marketing Expenses, Rewards and Incentives, and Other Ecosystem Expenses. This structured allocation aims to bolster Galxe’s market presence, community engagement, and ecosystem growth while maintaining fiscal responsibility.
Motivation
Reflecting on the remarkable achievements of Galxe in 2023, where we experienced significant strides in user engagement, technological advancements, and ecosystem expansion, we are poised to build on this momentum. Last year’s successes, marked by substantial growth in our user base, impressive partnership formations, and groundbreaking product innovations, have laid a solid foundation for future endeavors.
The 2024 budget proposal is crafted with the intention of capitalizing on these triumphs, aimed at propelling Galxe into new heights of success and recognition in the Web3 space. Our proposed allocation is a strategic continuation of the proven approaches of the past year, while also introducing novel initiatives to adapt to the evolving landscape.
This budget is designed not only to sustain the growth trajectory we set in 2023 but to accelerate it.
Specification
Overview
The budget allocation is meticulously crafted to support comprehensive growth and engagement strategies. It addresses the need for a strong market presence, community incentives, and sustainable ecosystem development.
Scope
- General Marketing Expenses: Drive brand awareness and user acquisition.
- Rewards and Incentives: Engage and retain community members.
- Conferences and Events: Facilitate knowledge sharing, networking, and brand exposure.
- Other Ecosystem Expenses: Support operational costs and miscellaneous strategic initiatives.
Success Criteria
- Increased brand visibility and market share.
- Increase in brand awareness
- Increase in media and publicity coverage (PR news, articles, etc)
- Enhanced reach of key news, updates and announcements
- Side events, panels
- Booths in a variety of conferences
- Enhanced community engagement and retention.
- Increase in active community members
- Improved engagement metrics
- Community events participation
- Community retention rate improvement
- Measurable growth in ecosystem partnerships and collaborations.
- Iconic Events Exposures (e.g. Token 2049, Binance Blockchain Week, Consensus, etc)
- Increase in VIP ecosystem partnerships
- Increase in joint initiatives with Galxe partners
- Hackathon collaborations with ecosystem partners
Timeline/Budget
Total budget: 750k GAL tokens
- General Marketing Expenses - 20%
- PR costs
- Digital Advertising
- Regional Agency Partnerships
- Rewards and Incentives - 30%
- Ecosystem Rewards
- Ecosystem Incentives
- End of the Year Festival
- Conferences and Events - 35%
- Conferences/Events fees
- Conferences Booths
- Side Events
- Event Sponsorships
- Workshops
- Organizational and travel expenses
- Global Events
- Event Remote Sponsorship
- Conferences/Events fees
- Ecosystem Expenses - 10%
- Ecosystem operations
- Ecosystem partnerships
- Allowance - 5%
- Redundant Budget (to be allocated to any of the criteria in case of insufficient budget)
The GAL tokens allocated for this initiative will be transacted over-the-counter (OTC), ensuring that their sale does not impact the market price and maintains market stability. Any unused funds will be rotated into the next year’s ecosystem and marketing growth budget.
To underscore our commitment to transparency and accountability, we will conclude the year 2024 with a detailed report on the success and outcomes of this budget proposal. This report will provide a thorough analysis of how the funds were allocated and utilized, along with an evaluation of the achievements against the set objectives and success criteria.
